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>> 您的位置 -> 中国建材家居网 -> 建材配资开户 频道:三维家拥抱新零售,和阿里躺平的家装新生意要怎么做?
三维家拥抱新零售,和阿里躺平的家装新生意要怎么做?
所属:家装 -> 综合 浏览: 377 文章来源: 中国建材家居网
摘要:2019年11月,三维家获得阿里巴巴5亿元投资,双方达成战略合作。创始人兼CEO蔡志森指出,“之前我们有很多品牌门店、装修公司以及工厂合作伙伴,但是却唯独少了消费者。” 这次合作,让B端合作伙伴能直接

    2019NIAN11YUE,SANWEIJIAHUODEALIBABA5YIYUANTOUZI,SHUANGFANGDACHENGZHANLVEHEZUO。CHUANGSHIRENJIANCEOCAIZHISENZHICHU,“ZHIQIANWOMENYOUHENDUOPINPAIMENDIAN、ZHUANGXIUGONGSIYIJIGONGCHANGHEZUOHUOBAN,DANSHIQUEWEIDUSHAOLEXIAOFEIZHE。” ZHEICIHEZUO,RANGBDUANHEZUOHUOBANNENGZHIJIEDUIJIEDAOXIAOFEIZHE,HUODEGENGDUOLIULIANGZHICHILAIZUOJIAZHUANGSHENGYI。

    SHUANGFANGDEHEZUOBEICHENGWEIXINLINGSHOUF2B2CMOSHI。TONGGUOALIQIXIAJIAZHUANGJIAJUPINGTAITANGPINGLIANJIECHANYELIANSHANGDEGONGCHANG、SHANGJIAHEXIAOFEIZHE,JIANGTANGPINGDEXIAOFEIDUANYOUSHIHESANWEIJIAGONGYINGLIANNENGLIXIANGJIEHE,XINGCHENGJISHENGCHAN、XIAOSHOU、GOUMAIYUYITIDEBIHUANSHENGTAI。YIQUANLIANLUSHUZIHUAGAIZAOWEIJICHU,YIDINGZHIHUA、CHANGJINGHUADEFANGSHIWEIXIAOFEIZHETIGONGZHENGTIJIEJUEFANGAN。

    TANGPINGMUQIANYOUDULIAppHESHOUTAOTANGPINGPINDAOLIANGGERUKOU,ZHICHITAOBAOZHANGHAODENGLU。SANWEIJIAYINGXIAOZONGJINGLILIXIANGJIESHAOSHUO,“TANGPINGWEILAIHUIBIANCHENGZHENGGEALITAOBAOXIYIGEHENZHONGYAODEJIAJURUKOU。”JIEZHI2019NIANNIANMO,TAOBAOYIDONGYUEHUOYUEYONGHUYIJINGTUPO8YI,YITUOALIDEYONGHUYOUSHI,TANGPINGWEILAIZAIXIAOFEIDUANHUIYOUHENDADEFAZHANKONGJIAN。

    GENJUALIBABAFUZONGCAITANGXINGDESHUOFA,WEILAISANNIAN,TANGPINGDEYUQIMUBIAOSHIFUWUYIYIXIAOFEIZHE,JI100WANSHEJISHILIULIANGZHICHI,SHIWANSHANGJIAHUODETANGPINGDEQUANLIANLUSHUJUFUNENG。SUIZHETANGPINGHESANWEIJIAPINGTAIZIYUANDEZHENGHE,SANWEIJIADE200WANSHEJISHI,5000+HEZUOJIAJUQIYEDOUHUIHUODELIULIANGHEJISHUDEZHICHI。

    释放3D设计能力,内容创造流量

    TANGPINGTONGGUOCHANGJINGHUAZUHEGOUDEFANGSHILIANJIEQISHANGJIAHESHEJISHI。

    SANWEIJIADEYONGHU(JIAJU、JIAZHUANG、QUANWUDINGZHIQIYESHEJISHI)YONG3DJIAJUYUNSHEJIXITONGZHIZAOWANCHENGQUANWUSHEJITUSHANGCHUANDAOPINGTAI,JIYONGHUTIGONGDINGZHIDEJIAJUCHANGJING。LIXIANGJULISHUO,TONGGUOQUANWUSHEJITU,XIAOFEIZHEKEYIZAIYIGECIZHUANJINGXIAOSHANGDEMENDIANKANDAOOUPAIDECHUJU、YOUBANGDEDIAODINGYIJIQITAPINPAIDEMUMEN。

    GONGKAIZILIAOXIANSHI,SANWEIJIAYONGYOUCHAOGUO13.1YIDEXUANRANTU,MEITIANNENGSHENGCHANYIBAIDUOWANSHEJIFANGAN。SHICHANGYINGXIAOBUZONGJINGLILIXIANGBIAOSHI,“TANGPINGDEZHANXIANFANGSHINENGGENGHAODISHIFANGSANWEIJIANEIRONGSHEJINENGLI。”

TUZHU:TANGPINGDEZUHEGOUXINGSHI

    BUTONGDEPINLEIHEHEZUOPINPAISHANGZHIJIANTONGGUOSANWEIJIASHEJISHIZHEIGESHUNIUSHIXIANZIYUANDEGONGXIANG,KUNBANGJINXINGXIAOSHOUJIYONGHUGENGYOUHUIDEJIAGE。“SANWEIJIAHETANGPINGDUISHANGJIALAISHUOZUIDADEJIAZHIJIUSHIXINGCHENGKUAPINLEIRONGHE,NAIZHIKUAPINLEIDAIHUO。”LIXIANGSHUO。

    ZHEIZHONGCHANGJINGHUADAOGOUZENGQIANGLEXIAOFEIZHETIYANDEZHENSHIGAN,JISUOJIANJISUODE。LIXIANGJIESHAO,“DUIZHULAISHUO,ZUIHAODEYIGEXINGTAIJIUSHISUOJIANJISUODE,FANGANJIUSHITUZHI,JIUSHIQUANWUKONGJIAN,YONGHUTIYANDAODEDONGXIJIUSHITAWEILAIDEJIA。ZHEISHITANGPINGDUTEDEYOUSHI。”CIWAI,XIAOFEIZHEHAIKEYIZIJISHEJIWUZI,XUANZEDANPINJINXINGZUHE。

TUZHU:TANGPINGWOLAIDAYEMIAN

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    引流线下,开3万坪效门店

    ZAITANGPINGHESANWEIJIAZHEIGEXINLINGSHOUBIHUANLI,XIANXIAMAICHANGJIEZHI配资公司 JISHITANGPINGXIANSHANGLIULIANGDECHENGJIEZHE,TONGSHIYESHIGONGCHANGKEHUXIANXIALIULIANGDEJIYUZHE。

    CAIZHISENJIESHOUCAIFANGSHIBIAOSHI,WOMENYAOJIEZHUTAOBAOTIANMAODELIULIANG,ZAIXIANXIA20-30GECHENGSHIKAIMIANJI3000PINGFANGYISHANGDEJIAJULINGSHOUTIYANGUAN,BINGQIEPINGXIAOYAOGAODA3WANYISHANG,BIHONGXING、JURANZHIJIAGAO6BEIYISHANG。TANGPINGWEISANWEIJIADEXIANXIASHITIDIANJIEZHI配资公司 DIANMIANDAOLIUKEYIJIANGYINGXIAOCHENGBENSUOSIZAI5%,YISANWEIJIARUANJIANCUJINDIANNEIDAOGOUHESHEJISHICHENGBENDEFUWUXIAOLVTIGAO,XIAOLIANGSHANGSHENG、CHENGJIAOLVZENGDA,RENLI、KUCUNCHENGBENZIRANJIANGDI,RUGUOZHEISANDACHENGBENDOUNENGYASUOZHI5%,NEIMEJIEZHI配资公司 DEZONGHEYUNYINGCHENGBENKEYIKONGZHIZAI20%ZUOYOU。MUQIANLAISHUO,HAIMEIYOUQITAMENDIANNENGZUODAOZHEIYANG。

    ZUOWEIYIGEKAIFANGDEQUANWUDINGZHIGONGYINGLIANPINGTAI,JIEZHI配资公司 JIHELEOUPAI、JINPAI、DONGPENG、QUMEIDENGGELEIPINPAIGONGYINGSHANG,TONGGUOXIANSHANGXIANXIASHUANGQUDAOXIYINXIAOFEIZHEXIADAN,RANHOUZHENGHEGONGYINGLIANTIGONGQUANWUDINGZHI。GENJULIXIANGDESHUOFA,SANWEIJIAPINPAIKEHUCHAOGUOWUQIANJIA,XIAOBMENDIANSHUZAI100WANYISHANG。SUIZHEJIEZHI配资公司 XIANXIADIANDEKUOZHANG,ZHEIXIEGONGYINGSHANGHUISHIQIANZAIDEHEZUOHUOBAN。

    MUQIAN,QINGDAO、HANGZHOU、NINGBOSANGECHENGSHIYIJINGKAILETIYANDIAN,QIANQIYITONGCHENGYUNYINGWEIZHU。LIXIANGJIESHAOSHUO,TONGCHENGYUNYINGWEIZHUSHIYINWEIWULIUDAJIANPEISONGFUWU、HOUDUANDEJIAOYIANZHUANG,BIXUSHITONGCHENGCAINENGJIEJUEDE。YIGEDONGBEIDEQIYEZAIHAINANZUODAXINGDECHUJUCHULIANZHUANGBUXIANSHI,TAKENENGSHEJIDAOSHANGMENLIANGCHI,TEBIESHIDINGZHI,SUOYIXIAOFEIZHEHAISHIXIHUANTONGCHENGFUWUYIZHEIZHONGMOSHI。GUANFANGJIESHAO,YIKAOSANWEIJIAYUNZHIZAOXITONGHEBENDIHUADUANLIANLUZHIXIAOHEDANGDIHUAPEISONGANZHUANGTIXI,JIEZHI配资公司 ZUIZHONGJIANGXINGYEYUNYINGFEIYONGXIAJIANG50%YISHANG。

    ZAIJIEZHI配资公司 ZHIQIAN,YEYOUBUSHAOQUANWUDINGZHIQIYEKAILEXIANXIATIYANDIAN,BEIYUWEIXIANXIADIANYUNYINGFANBENDESHANGPINZHAIPEIGUANGZHOUDONGBAOQIJIANDIAN,MIANJIWEI2600PING,JUXI,ZHEIJIADIAN2018NIANSHANGBANNIANCHANZHICHAOGUO2YI。QIGAOCHANZHIYILAIYUXIANSHANGLIULIANGDEGAOZHUANHUALV。JIEZHI配资公司 YEZAILIYONGXIANSHANGLIULIANGSHIXIANGAOZHUANHUA,JIANGDIYUNYINGCHENGBEN,FANBUXIANXIAMENDIANSHENGYI。

    补齐短板后的三维家优势何在?

    QUNIAN,SANWEIJIATICHUYITILIANGYIZHANLVE。YITIJI“ITJISHUWEIHEXINDEFADONGJIZHUTI”,LIANGYIZESHIFENBIEXIANGXINZHIZAOHEXINLINGSHOUDEFANGXIANGTANSUO。

    MUQIAN,SANWEIJIADEHEXINYOUSHISHISHUJU、JISHUHEGONGYINGLIAN。DALIANGDESHEJISHUJUKEYIRANGSANWEIJIALEJIEXIAOFEIZHEDEGOUMAIQUSHIHECHANPINDESHEJIQUSHI,CONGERBANGZHUPINPAISHANGSHENGCHANXIAOFEIZHEGENGXIHUANDEJIAJUCHANPIN,FUNENGZHIZAODUAN。JISHUSHANG,SANWEIJIAJIANLILEBAOKUO3DJIAJUYUNSHEJIXITONG、3DJIAJUYUNZHIZAOXITONG、SHUKONGXITONGZAINEIDESaaSGONGJUTIXI,JIANGMENDIAN、GONGCHANG、ZHONGDUANSHEBEILIANJIEZAIYIQI,SHIXIANQUANLIANLU股票配资 XIETONG,BANGZHUZHIZAOQIYEJINXINGSHUZIHUAZHUANXING。ZAIQIANHOUDUANYITIHUADUIJIEFANGMIAN,SANWEIJIAYIJINGCHENGGONGDUIJIELE800DUOJIAJIAJUQIYE,SHIXIANSHEJI、SHENGCHANQUANLIUCHENGDEGAOXIAOXIETONG。

    RUJINALIJISANWEIJIADAILAILIULIANGHEJISHUZHICHIGENGRANGTAJIANGDILEYUNYINGCHENGBEN。ZHUTIFUWUQUANZHANFANGDAOALIYUNSHANGHOU,SANWEIJIAJIANGBUZAICHIYOUZHONGZICHAN,TONGSHIBAJICHUSHESHIJIAOJIALI,GENGJIAZHUANZHUYEWUHEJISHUCHUANGXIN,HEALIYUNHEZUOFUNENG30DUOWANJIAZHIZAOQIYE。HEALIHEZUOHOU,SANWEIJIAJISHUSHILIBIANDEGENGQIANG,DUIBDUANQIYEFUNENGZUOYONGYEHUIGENGJIAMINGXIAN。

    SANWEIJIATONGGUOTANGPINGPINGTAIHEJIEZHI配资公司 BANGZHUXIANXIAHEZUOHUOBANHUOKE。TONGSHI,JINNIANZHONGDIANFALIPINPAIGUANHEGUANGGUANGMEIJIALIANGGEXIANGMU。ZAIYITILIANGYIJIEGOUZHONG,SUOYOUPINPAIJIANGYIPINPAIGUANDEJIAOSECANYUQIZHONG,WEILAILIANHETANGPINGWEIXIAOFEIZHETIGONGFUWU。LIXIANGJIESHAO,PINPAIGUANSHIYIGEXIANSHANGDESHUZIHUAZHANTINGHEJIYUEDAIHUODEYUANDI,RUZHUPINPAIKEYITONGGUOGONGXIANGSHANGPINMOXING,YOUPINGTAISHEJISHIDAIHUO,HUOQUGENGDUODECHANPINPUGUANG,ZUIZHONGWEIPINPAIDAILAILIULIANGHEDINGDAN。

    GUANGGUANGMEIJIAZESHIYIGEYIDUANDUOPINGDEPINGTAI。SHANGJIAKEYITONGGUOMEIJIAWANGPUKUAISUJIANLIYIGEJUBEI3DQUANJINGZHANSHIGONGNENGDESHUZIZHANTINGZHANSHIZIJIACHANPINHEFUWU。XIANXIADIANYUANSHENGJIWEIZAIXIANDAOGOU,XIANSHANGMAIHUO。TONGSHIHUIJIANGSHANGJIADEDIANPUTONGBUFENFADAOBAIDUXIAOCHENGXU、TOUTIAOXIAOCHENGXU、WEIXINXIAOCHENGXUDENG,BANGZHUPINPAISHIXIANPUGUANG。LIXIANGJIESHAO,“GUANGGUANGMEIJIAZAI3YUE10HAOSUOYOUDEGONGNENGDOUHUIWANCHENG,ZHEIGEHUISHIHENZHONGYAODEYINLIUCHANPIN,HUIRANGHENDUOJIAJUXIAOMENDIANKAIXIANSHANGDIANPU,WUFENGZUOSHENGYI。”

    SANWEIJIAZAIXIANSHANGLIULIANGDEBUJUGANGGANGKAISHI,ZHIYOUHOUXUBALIULIANGSHENGYIZUOHAO,SANWEIJIADEXINZHIZAO、XINLINGSHOUGUSHICAINENGJIANGDEGENGHAO。

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